The training can be used by new vegans who have little experience of talking to other people about veganism or those who have been vegan for a long time. The longer you are a vegan, the more time you will have to acquire information and resources to have conversations more easily. However, the majority of vegans find it enormously difficult to calmly communicate veganism when they are feeling emotional about the content or when other people ridicule, criticise or undermine the vegan. Thus, acquiring some proven skills to have difficult conversations across multiple situations is valuable for vegans, wherever they are on the journey.